Taylor Swift is a musician of changes. Changes in genre. Changes in boyfriends. The one thing that has not changed during her entire career is how the world is fixated on her.  From her early days as a country singer up until her release of 1989 she was at the center of the media spotlight, releasing an album every two years. Every album she released shot up to the top of the charts. 1989, her most recent album, even won the Grammy for record of the year in 2015. After this success, she took a step back, finished her tour and did not release any new music except for her collaboration “I Don’t Wanna Live Forever” with Zayn for three years, until a few weeks ago.

Obviously her first release in years would send shockwaves across the internet, which it did. “Look What You Made Me Do” quickly earned the record for most Spotify streams in a single day and remains near the top of the charts almost a month later.

Many fans loved the new Taylor, but a large amount of them did not. They thought she sounded too much like other Pop artists like Katy Perry, and that her new song just wasn’t any good.  

Later that month she released a music video that also became the most viewed music video in 24 hours. Her second single dropped at the start of September and received even more lackluster reviews than the first, but it still remains in a high position on the global charts.

Reputation, the name of her next album, if it has any hope of critical success, needs to be better than the two singles she has already released. My theory is that she will use it to end her beef with Kanye either by releasing a collaboration between them or by releasing the entire, unedited phone conversation Kim Kardashian-West released on Snapchat in July 2016.

Regardless of if you like the “new” Taylor, her new album will be a must listen to on November 10.